Since its inception in 2014 until 2019 Push was the creative agency for The North Face’s upper brand “Urban Exploration”. The scope of work ranged from creative direction, strategy, video production, photography and event production.

Paying back to the skateboarding community that’s supported PUSH, we launched PUSH FEST, Asia’s first skateboarding film fest in 2016. A huge event that brought together over 1000 people of the core skateboarding, art and creative communities together for a day of skateboarding films, skate sessions and dranks.

What’s more is that Nike also opened a special pop-up shop in Shanghai with an exterior designed to resemble its sneaker box of yesteryear. Although it was more of an exhibit showcasing rare Air Max models from the past three decade. Charles teamed up with the Exquisite Delegates (Amine Filali and Sonny Hu) and visual artist Chromaphase to come up with a plan and an execution in just under two weeks.

In 2017 Push Media worked with Adidas Skateboarding to bring Skate Copa to life in Shanghai. Our biggest event to date, we are very proud of the turn out and the quality experience we provided spectators and riders.

In addition to putting together this event we showed the Adidas team members around to the best skate spots that Shanghai has to offer and also put together the Helas X Adidas collaboration party at Kartel.
A wild month of prep and execution but looking back it was all worth it!

As part of the Adidas Skate Copa event series we’ve put together a launching event to celebrate the first collaboration in between the french streetwear brand Hélas and the Three Stripes Brand.